We bring you an overview of the most important reporting schemes relating to corporate responsibility.

AccountAbility 1000 (AA 1000)

The following is a set of procedural standards and guidelines for the creation of a socially responsible strategy. This is a comprehensive tool that includes the following areas: the creation of socially responsible strategies, methods of communication with stakeholders, ethical audits, the choice of indicators and reporting, social responsibility and more. The creator of this strategy is a British organization, AccountAbility. This is an open initiative; the model is available on the Internet. There will be close cooperation with the GRI initiative.

Source: Jana Trnková, Business Leaders Forum


A systematic and independent examination designed to determine whether the activities in a designated area and related results comply with planned objectives, and whether these intentions are implemented effectively and are suitable to achieve objectives.

Source: www.business.center.cz


The process of identifying best practices in other organizations and learning from these practices. Benchmarking is a legal, systematic, public and ethical process that gives incentives for effective competitiveness. Its driving force is the spirit of “learning by sharing”.

Source: Czech Society for Quality, available at www.benchmarking.cz

Czech Accreditation Institute (CAI)

In the Czech Republic the national accreditation body ,CAI, accredits operating certification bodies. The Czech Institute for Accreditation is the accrediting body founded by the National Government of the Czech Republic.

Source: www.cai.cz


The term charitable is used to describe organized care of the elderly, abandoned, disabled, sick, injured and those displaced from their homeland and others. It is the provision of basic social care for people who find themselves in need. Sometimes the word “Charity” is used, especially by Catholic and other religious institutions, as a name to describe organizations that are involved in the aforementioned services.

Source: www.donorsforum.cz

Community Engagement (involvement in the community)

This describes direct engagement from a business in its neighborhood. In a broader sense, this includes any socially beneficial activities lead by a company in its immediate vicinity. In the strict sense, this refers to direct broadcasting internships, or employee assistance, such as non-profit organizations.

CSR Europe

The mission of the organization CSR Europe in Brussels is to promote responsible business activity in the European Union. In this respect, the organization works closely with the European Commission. Since 2002, the BLF is one of twenty-two national partners of CSR Europe.

Source: Business Leaders Forum

CSR – Corporate Social Responsibility

CSR or Corporate Social Responsibility (CSR) represents a voluntary commitment of companies to behave responsibly towards the environment and the society in which they operate. In practice, this means that companies that have adopted CSR must deliberately set high ethical standards, seek to minimize negative impacts on the environment, cultivate good relations with their employees and support the region in which they operates. Such companies are carriers of positive trends and help change the business environment as a whole. They become sought after partners for like-minded companies and organizations (other than competitors) and an attractive employer. Socially responsible business activities are purely voluntary and typically go beyond the requirements of the law.

Source: Business Leaders Forum

Tax Assignation

Tax assignation is the possibility of a taxpayer to designate a portion of their income tax (eg, 1 percent) to be paid to a specific non-profit organization.

Source: Donors Forum, Glossary available at www.donorsforum.cz


Donation is a set of tangible and intangible assets, which a donor gives to a receiver. It may not necessarily be a financial gift, but also an idea, skill, time or product.

Source: Donnors Forum, Glossary available at www.donorsforum.cz

Stakeholders dialogue

Identifying stakeholders needs and mapping expectations of stakeholders in an open dialogue.

Source: Jana Trnková, Business Leaders Forum

Cause-related Marketing / Charitable Marketing

Charitable Marketing is strategic marketing in the form of cooperation between a company and a non-profit organization. The nonprofit organization provides their name, image, label or logo to the social support of a company or the sale of its product or service. The company or firm provides the non-profit entity with a reward: a percentage of the sales of each product, time, or other non-monetary benefits, such as raising awareness about the social problem.

Source: www.blf.sk

Volunteering focused organization

These groups deal with the organization of volunteering. They work mostly as informational and contact bases for people who want to become volunteers and organizations seeking volunteers. Some specialize in working with volunteers in specific thematic areas (social, health, environmental, cultural), others work in a particular region or on a national or international level.

Source: www.dobrovolnik.cz

Code of ethics

The Code of Ethics is a tool that helps to ensure that the daily activities of the company (professional associations, business associations, etc.) and conduct of all its employees (members) meet fundamental ethics. It is a set of specific rules that are based on the values ​​and principles of the organization and define the standard of professional conduct. The provisions of the Code of Ethics serve to promote ethical behavior and decision-making, and help to improve the overall environment of the enterprise (sector) and business. The creation and implementation of a code of ethics is a practical application of ethical values ​​in the corporate culture. The developed codes of ethics are in the form of a written document and express the basic principles of ethical conduct for the entire company. It is a description of the behavior that the firm or professional association deems appropriate and acceptable. These kinds of ethical statements are one of the possible ways by which companies declare their opinions on moral issues in business. Signing or subscribing to the ethical code of the individual or company means the individual must comply with the specific rules and procedures. Even though the Code does not have legal force, the violation may lead to a penalty (for example, employees may be excluded from the professional association).

Source: Libor Friedel, Rotary Club Ostrava: Ethics in bussines. April 2003. Availeble at www.bestpractices.cz

Business Ethics

Business Ethics is the influence of moral values ​​and principles on the development of business activities. It is the tendency to apply ethical principles in business, in order to improve practices in all business activities.

Source: BLF SK, available at www.blf.sk; Libor Friedel, Rotary Club Ostrava: Ethics in business. April 2003. Available at www.bestpractices.cz


Philanthropy is understood as a set of activities and behaviors that lead to the conscious support of others (individuals, groups, organizations). It differs from altruism in that altruism is an individual initiative and is mostly limited to the individual’s immediate surroundings. Philanthropy is an attempt to solve the problems of the disabled or disadvantaged in a broader context, and tends to organize the whole system of care for these problematic groups. On the most general level, it is an effort to achieve a higher quality of life for both the individual and society as a whole.

Source: Donnors Forum, Glossary available at www.donorsforum.cz

Corporate Volunteering

The term “corporate volunteering” refers to the concept of combining charitable activities of the company with the support of a volunteer staff. The company seeks to create and increase the interest of its employees in voluntary work by making voluntary work recognized and valued. In summary, corporate volunteering is when a company performs or supports charitable activities, and the company’s employees voluntarily participate within these activities through additive material and financial resources.

Source: Michael Nešporová, 2.3. Corporate Volunteering, available at www.sof.cz

Corporate Philanthropy

Corporate philanthropy is a broad term that encompasses many forms of philanthropy and investment in the community. It may consist of financial contributions, gifts, services, the donation of products or property, sophisticated strategies, long-term partnerships with non-profit organizations, patronage, programs, projects, employee volunteering, the hiring of experts, creating matching funds and many other possibilities and ideas. The ways for a company to integrate corporate philanthropy into their business strategy are numerous.

Source: Donors Forum, available at www.donorsforum.cz

Corporate Identity

Corporate Identity is a strategic plan based on the idea of ​​corporate philosophy, vision and long-term business goals. It must be corroborated by the behavior of the company through all internal and external communications. A company’s Corporate Identity is based on three pillars – the company’s image, the way they communicate and the way they behave.

Source: Association of Public Relations Agencies, www.apra.cz

Corporate Image

Corporate image is how a company is perceived from the outside. The company’s activities and the quality of its internal and external communications decide to what extent its corporate image (how the company actually appears) matches with its corporate identity (how the company would like to appear).

Source: Association of Public Relations Agencies, www.apra.cz

Business / corporate / organizational culture (Corporate Culture / Organizational Culture)

Corporate culture can be characterized as a common method of executing work and interacting with coworkers within a company. It is a set of shared ideas, attitudes and values ​​acquired by members of the organization in order to adapt to the company’s internal environment. This culture is communicated to new members as the correct way of understanding and perceiving the reality of the organization and as a good way of thinking and acting within a company.

Source: Czech Society for Quality, available at www.benchmarking.cz / glosar.asp

Global Compact

In 1999, at the World Economic Forum in Davos, Switzerland, the Secretary-General proposed an initiative. It was named Global Compact and served as an agreement between the United Nations and the world’s businesses. This agreement ensures that people around the world can share the benefits of globalization, and the world market will be firmly set in a framework of values ​​and practices that are necessary to meet the social and economic needs of people. The Secretary-General urged private companies to take these principles, adopt them and put them into practice.

Source: United Nations Information Centre in Prague, www.osn.cz

Global Reporting Initiative

Global Reporting Initiative (GRI) is an independent international institution based in Amsterdam that has partial connection to the UN. In 2002, GRI unveiled its Sustainable Reporting Guidelines. The purpose of the GRI Guidelines is to help companies build the most objective report about their social responsibility. GRI Guidelines aim to provide maximum flexibility so that they remain open and meaningful for the greatest range of companies. They consist of twenty-four social indicators, ten economic indicators and sixteen environmental indicators. A company that wants to issue a report “in accordance with GRI” is obliged to stick to these indicators, or to explain why some of them are omitted. GRI Guidelines also contain recommendations on the final structure of the report.

International Business Leaders Forum (IBLF)

The International Organization of The Prince of Wales, the International Business Leaders Forum (IBLF), headquartered in London is dedicated to long-term promotion of responsible behavior of companies in Europe and the wider world. Its president is H. R. H. Prince Charles. BLF was formed in 1992, and is based on the initiative of IBLF and is a partner with IBLF.

Source: Business Leaders Forum

ISO (International Organization for Standardization)

The ISO, a worldwide federation of national standards bodies, is responsible for the development of internationally applicable procedures and management systems. International Standards are drafted by technical committees, in which each ISO member has the right to be represented.

Source: www.iso.org

ISO standards in the Czech Republic – Czech Standards Institute

The Institute is responsible for the formation of the Czech technical standards, their uniformity and consistency, as well as their compliance with the law. It is the only body in the Czech Republic that supplies all technical standards and provides all related information and services. These standards involve buying from abroad. The Czech Standards Institute is a member of international and European standardization organizations.

Source: www.cni.cz

Code verified Policy

These are manuals and principles that ensure the sound management of the company (corporate governance). Any official authority, business or the public sector may issue them.

Source: Francis Titl, Coexistence of industry and municipalities, Glossary of Terms Used

Collective bargaining

The right to collective bargaining refers to the right of labor organizations to negotiate with employers or employer organizations on behalf of its members and thus determine working conditions and labor relations.

Source: BLF SK, available at www.blf.sk

Matching Fund

An enterprise may decide to set up a fund, which allows its employees to donate a certain amount from their salary to good causes. Funds collected are placed in a separate bank account and the company adds to the fund a predetermined amount. The main advantage of the synergistic effect of the fund is to connect the individual donor (employee) with a corporate donor (s). Abroad, matching is very widespread.

Source: Donors Forum, Glossary available at www.donorsforum.cz

Mentoring, mentorship

Mentoring is the process of transferring the knowledge gained from certain experiences away from a mentor to a mentee. It should not be a one-way street, but the opportunity for mutual enrichment and the development of communication and interpersonal skills. Great Western companies use mentoring as a way to not only support non-profit organizations, but also mentor small enterprises or teachers, who will then share their experiences with their pupils. Hours that an employee spends mentoring are part of their paid working time.

The International Labour Organization (ILO)

ILO is a specialized agency that seeks to promote social justice and create internationally recognized labor rights. It was founded in 1919, and in 1946 became the first specialized UN agency. The ILO formulates international policies and programs to help improve working and living conditions, creates international labor standards to serve as a model for Governments in the implementation of their own programs, organizes extensive programs of technical cooperation to help governments increase the effectiveness of their new strategies, and has been involved in training, education and research in order to achieve progress in the above areas.

Source: United Nations Information Centre in Prague, available at www. osn.cz

Multi-stakeholder Forum (Forum interest groups)

In 2002, work began on the Multi-stakeholder Forum, chaired by the European Commission. This forum brings together representatives of employers’ associations, business associations, trade unions and NGOs. The forum works on the basis of periodic roundtables. All these activities of the Commission are also welcomed and supported by the European Parliament.

NGOs (Non-profit Organization, Nongovernmental Organization)

Nongovernmental organizations – or NGOs are part of the civil sector. NGOs direct their activities in all areas of human activity – health, social affairs, the environment, minorities, education, training, culture, arts and much more. They do not give a target cumulative gain or replace the role of the state. NGOs arose from the desire of citizens to act in solidarity altruistically and philanthropically. These are the following legal forms of NGOs: associations, foundations, endowment funds, charitable organizations, associations of legal persons, an organization with an international element and churches.

Source: Donors Forum, Glossary available at www.donorsforum.cz

Shared marketing, social marketing (Cause Related Marketing)

Shared marketing (Cause Related Marketing)

The principle of shared marketing is to promote a certain product or service in a way that is both profitable and charitable. One way this is done is when non-profit organizations receive a predetermined amount of funds made by a company from the sale of some goods and services (for example, 1, – CZK from each product sold). The use of this marketing tool plays a significant role in a competitive market environment. The product is often bought because of the “added value” from the charitable activity perceived by the end customer

Source: Donors Forum, Glossary available at www.donorsforum.cz

Corporate Social Responsibility (CSR – Corporate Social Responsibility)

CSR or Corporate Social Responsibility (CSR) represents a voluntary commitment of companies to behave responsibly towards the environment and the society in which they operate. In practice, this means that companies that have adopted CSR as their own must deliberately set high ethical standards, seek to minimize negative impacts on the environment, cultivate good relations with their employees and support the region in which they operate. Such companies are carriers of positive trends and help change the business environment as a whole. They are sought after partners for like-minded companies and organizations (that are not competitors) and are attractive employers. Socially responsible business activities are purely voluntary and typically go beyond the requirements of the law.

Source: Business Leaders Forum

Socially responsible investing (SRI – Socially Responsible Investment)

SRI is the term used for investment decisions, that combine financial factors with factors of social, environmental and ethical responsibility. The criteria of social responsibility require that investors guarantee the safety and long-term sustainability of the company. The company’s ability to respond to environmental and social issues is also an indicator of its development and quality management. Investing in socially responsible companies are considered less risky and capable of above-average assessment.

Source: John Trnková, Business Leaders Forum

Fair Trade (Fair Trade)

Fair Trade is a trading partnership that aims to support disadvantaged producers in developing countries. It aims to achieve this by providing “fair” trading conditions for producers, emphasizing respect for fundamental rights and labor standards, focusing on environmental protection, and raising consumer awareness about the situation of small farmers and artisans in developing countries.

Source: Society for Fair Trade and Development Education, www.fairtrade.cz


Stakeholders are referred to as all persons, institutions or organizations that have an impact on your business and its operations or are affected by it. Groups of stakeholders in the broadest sense include customers, shareholders, employees, business partners, suppliers, state and local government representatives, interest groups, the media, trade unions and international organizations. It is with contemplation of their stakeholders that companies implement their CSR programs or define their CSR strategy.

Source: John Trnková, Business Leaders Forum

Manager Shadowing

This is a two-week internship during which undergraduates shadow managers. They accompany them in their daily work, observe them and participate in debates. This program allows the participants to learn about a profession, learn skills and methods of decision-making and understand management. Managers, on the other hand, get a new perspective on their work, they come into contact with new talents and potential employees or working partners.

Source: Business Leaders Forum

Tripple-bottom-line business

Operation with regard to the triple-bottom-line is when a company focuses not only on economic growth, but also on the environmental and social aspects of their activities. Triple responsibility (triple bottom line) is the idea that the overall behavior of the company should be measured based on the combined contribution to economic prosperity, environmental quality and social equity.

Source: Donors Forum, Glossary available at www. donorsforum.cz

Sustainable development (Long-term Sustainable Development)

Sustainable development is development that allows present and future generations to maintain the ability to satisfy their basic needs and does not reduce the diversity of nature or interferes with the natural functions of ecosystems.

Source: Server Příroda.cz, www.priroda.cz